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Reward Card Types for Shopify
Compare card types by how customers receive them, where they can use them, and why they earn them. These are different choices, not competing names for one product.
01
Separate three decisions
A virtual card may also be open-loop and purchase-linked. Defining each dimension prevents a Shopify team from comparing a delivery format with a campaign objective.
| Dimension | Options | Question to answer |
|---|---|---|
| Format | Virtual or physical | How will the recipient access the card? |
| Acceptance | Open-loop or closed-loop | Where can the value be used? |
| Purpose | Purchase-linked reward or another benefit | What must the customer do to qualify? |
02
Match the card to the offer
For a product promotion, start with the eligible Shopify purchase and the benefit promised to the customer. Then compare formats against recipient access, use restrictions and support. Describing a category here does not mean Reward Cards X supplies that category.