RXDecision brief
Test whether a closed-loop reward fits the Shopify objective
A closed-loop reward card generally confines use to a defined merchant or group, which can align the reward with future brand engagement while narrowing customer choice.
In this brief01 What this choice changes02 Questions for the Shopify program team03 Evidence to collect
01
What this choice changes
The same restriction that supports merchant recapture may reduce perceived flexibility. Shopify teams should compare the expected repeat-purchase behavior with breakage assumptions, merchandise eligibility, store and channel coverage, returns treatment, and customer clarity.
02
Questions for the Shopify program team
Resolve these questions against the actual offer, customer journey, and operating model before comparing providers.
- Can the reward be used online, in store, or both?
- Are products, collections, subscriptions, or shipping charges excluded?
- How is remaining value shown and used?
- What happens when the customer returns the qualifying order?
03
Evidence to collect
Ask for evidence that can be reviewed by commercial, operations, support, security, and legal stakeholders.
- Complete use restrictions
- Channel and catalog coverage
- Balance and support experience
- Returns and cancellation rules