RXDecision brief
Place digital gift cards correctly in the comparison
A Shopify digital gift card can be a straightforward merchant-funded option, but it is not equivalent to every reward card structure.
In this brief01 What this choice changes02 Questions for the Shopify program team03 Evidence to collect
01
What this choice changes
Digital gift cards can keep value inside the merchant environment and use familiar commerce workflows. Compare them on customer choice, Shopify compatibility, liability treatment, expiry rules, refund behavior, support burden, and the precise promise made in the promotion.
02
Questions for the Shopify program team
Resolve these questions against the actual offer, customer journey, and operating model before comparing providers.
- Is the card native to the Shopify storefront or externally managed?
- Can it be combined with discounts or other payment methods?
- How are gift card balances and refunds handled?
- Does the customer proposition require wider acceptance?
03
Evidence to collect
Ask for evidence that can be reviewed by commercial, operations, support, security, and legal stakeholders.
- Shopify journey demonstration
- Gift card terms and restrictions
- Accounting and reconciliation treatment
- Customer support procedures