RXBuyer guide
Reward Card Program Brief Template
Use this structure to describe the Shopify reward program you are considering. Complete it with your own decisions, and label unknowns instead of presenting them as agreed capabilities.
01
Purpose and scope
Start with the reason for the promotion and the purchase it is intended to recognize.
- Program name
- Use a working name that stakeholders can identify consistently.
- Business objective
- State the outcome you want to understand or influence and why it matters.
- Intended recipient
- Describe the audience without including personal customer records.
- Eligible Shopify purchase
- Describe the products, order conditions and campaign period that define the intended scope.
02
Customer promise
Describe the experience in customer language before selecting implementation details.
- Benefit
- Explain what the customer should receive and the intended use scope.
- Qualification and changes
- State how eligibility, cancellation and returns should be explained; identify unresolved policy questions.
- Notification and access
- Describe what the recipient needs to recognize, understand and do.
- Help
- Identify which team should answer order, reward and card-use questions.
03
Decision requirements
Use this section to align reviewers and providers on the remaining work.
- Essential requirements
- List conditions that must be met and the evidence required for each.
- Responsibilities
- Name the commercial, operational and specialist review owners.
- Measurement
- Define the intended indicators and observation period without assuming improvement.
- Open decisions
- List unknowns, the owner of each answer and its effect on selection or launch.
- Next decision
- State what decision the brief supports and which inputs are needed to make it.